What Is Persuasive Writing?
Persuasive writing attempts to convince the reader to embrace the writer's point of view, solution, call to action, or personal committment by appealing to the reader's logic and reason through the use of arguments and counterarguments.
Persuasive writing is aimed at a specific audience and uses specific language appropriate to that audience.
Persuasive writing uses persuasive language.
Persuasive writing uses persuasive strategies.

Persuasive Essays are Multi-Paragraph
--There is an attention-getting introduction that presents the topic, the writer's postion, and the writer's reasons in support of their position.
--There are body paragraphs that present the reasons for the writer's position. These reasons are supported with facts, details, statistics, values, anecdotes, and/or beliefs.
--The body paragraphs are written to maximize their persuasiveness by presenting the weakest reason first and the strongest reason last so that the most convincing argument is left in the mind of the reader.
--There must be relevance and logic between the reasons (arguments) and the writer's position, and the examples/details/facts to their reasons (arguments).
--The writer must anticipate the concerns and arguments the reader might have against their position and rebut them with counterarguments.
--The concluding paragraph is the writer's last chance to re-state their position and re-focus the reader as to the reasons why they should agree with their point of view. Having stated their position and presented their best arguments and counterarguments, the conclusion is the writer's last opportunity to persuade the reader to agree with their position, or present a solution that the reader will agree to, or persuade the reader to agree to the action suggested by the writer.

When Is Persuasive Writing Used?
College Brochures
Magazine Advertisements
Newspaper Advertisements
TV Commercials
Letters to the Editor
Store Flyers
Website Products
Email Advertisements
Campaign Speech